What is SEO?

SEO is sometimes known as search engine optimisation. It is a means to improving the visibility of a website by increasing the amount of traffic through search engines. It is focused on increasing the placement of a website. This is useful when there is competition for the same keywords.

Why do you need to be at the top of the SERPs?

When internet was in its infancy, getting on the first page of the initial search engines was essential to be found by potential customers. As the internet  grew, search engines became smarter and more user-friendly. You can be lost in the shuffle, you know, so the need for SEO was born.

So what exactly does SEO mean?

SEO is the practice of guiding the development or redevelopment of a website so that it will naturally attract visitors by winning top ranking on the major search engines for selected keyword phrases. Natural SEO is a process that aligns a website’s code and content with strategic keyword phrases that are important to the search engines. By doing so a website will earn the trust of the search engines, while also developing its reputation for relevance and value.

SEO in 2020: It’s all about relevancy!

By using ethical SEO methods and strategies, and by focusing on improving your website’s code and content, you will have a better chance of earning the trust of the search engines. Much of the code of a website is visible to the search engines themselves, and it is the content is what will be found when people search for keywords.

So it is necessary that a website is ranked highly in the search engines for keywords related to its content – this way people will see your website and hopefully click on the link.

Another way to boost your websites click through rate (CTR) is to use fully optimised metadata. Often it is easiest to use a meta title generator in order to ensure it is as effective as possible.

Making your website code and content accessible.

For people to easily find your website, it is important that its content and code is as accessible and viewable as possible. Frames, images and flash elements make it difficult for search engines to track your website’s content. In this way it is important that you use definite formats to make it easier for people to find it.

The art of SEO optimised, accessible content.

You won’t get a good ranking in the search engines if you don’t have anything that people can read. It is important that your website has a good amount of content that is easily read by search engines. In this way it will be able to achieve maximum success..

Building and maintaining a site map.

A site map is basically a page that has links to all the main pages of your website. By writing a simple HTML code, you can make this code visible to the search engines. This in turn will boost your SEO. Search bots instantly recognise the text links and follow the navigation system to the different pages of your website. By providing a plain link to the site map, search bots will be able to find its desired page.

What will make or break a sitemap for SEO?

It is also important that you build a sitemap to your website. So that visitors will always be able to find their way to whatever they want to look for. If they fail to find it themselves, your websites sitemap will be required. Generally, web users will give up after 3-4 tries. Do you want your website to be ranked highly in the search results? In this case you will have to build a sitemap.