by Creating an online presence is an important milestone for every business. As the biggest platform in the world, online marketing gives businesses a chance to stand out and reach a larger audience. The first step in this process, being an effective website design, happens to be the most important. Therefore, rushing the process might actually hurt the overall image of your business.
Many business owners overlook this first step and rush the process of getting their business online without considering the details. This means often sacrificing what’s maybe the most important factor on an online presence – a quality web design.
Think of your website as your business card; what’s the first impression you would want to make?
A high quality web design will instantly grab the attention of your audience and also make your business look more professional. A high quality website doesn’t just mean picking up the right colours for your site, but many other important aspects such as:
- Creating a logo or seamlessly integrating your existing one with the page layout
- Easy and intuitive navigation throughout your website
- Organising the content
- Optimising everything so search engines can find it easily
- Having an efficient website development team
The bottom line is, that the quality of your website and its design is one of the most important factors when it comes to your online presence.
A poor design can seriously affect your business in many ways.
The first thing you need to know is that a single poorly handled aspect can drag down the others completely. For example, if a potential customer clicks on to your website or blog and is struck by a colour combination that is far from aesthetically appealing, they will simply hit the back button and continue browsing. Therefore, the hard work you have put into creating engaging content would be a total waste of time and resources.
At the opposite end of the scale, creative design and engaging content won’t matter much if the site is not optimised to show up in search engines, as very few people will find it… This is why at least a basic knowledge of SEO and marketing is required when launching your own business. Growthlytics training is a great place to start when looking into this.
Overall, it is important to keep a fine balance between a website that is aesthetic, high quality and generates traffic.
