Best Step by Step Video Creation Information
The process of Film production by creating
Live Videos- Animation & Whiteboard Videos
Video background and a quick overview why your website needs it
Over recent years the phasing out of desktop computers and laptops has begun with more and more people using smart phones and tablets than ever. As a result of this, video marketing has become hugely important to businesses. A good video marketing strategy can make your business memorable which naturally results in more business, sales and money for your company.
What is video?
Video Marketing is one of the least complex digital marketing strategies to understand as it’s pretty much exactly what it says on the tin – Creating a video to promote your business and/or a product your business is trying to sell. Video Marketing can mostly be found on YouTube as well as on various Social Media sites including Facebook, Twitter and Snapchat. There are different types of videos that we can produce for your company and these are as follows:
What are the different types of video?
- Live Video Brand films – A 2-3-minute film showing off your brand in a memorable way through a short, engaging story. Think about the John Lewis Christmas adverts of recent years.
- Video Animation – Animated videos provide a unique and visual way to promote your company or product. Most animated videos are memorable and engaging due to the fact they are often fun, taking viewers back to their childhood or other happy times.
- 360 Degrees – A captivating and stunning video experience can be found through 360-degree videos, with users being able to utilise their curser to look through every inch of the video world.
- Whiteboard Video which has a lot of similarities between this whiteboard process below and the one for animated videos
Why is video important?
Videos are so important to businesses in 2018, as near enough every brand is now doing it. You’ll be hard pressed to find a top business who hasn’t created a promotional video of some sort, but the key is getting it right- something most digital agencies can provide. Video is projected to claim more than 80% of all web traffic by 2019 and 90% of customers report that product videos help them make purchasing decisions. If these statistics don’t convince you about the importance of videos for your brand the nothing will.
Top 14 Steps to Creating Live Videos for complete film production
Film Production – How to make a video – Live action videos are basically very short films involving real people and real places. They are often used because they can show how a product works in practice. Another reason why a lot of businesses like film production around live action films is because they provide a personal touch.
- Set out your aims – Before you start anything you need to have an end goal, and a clear one at that. This can vary from wanting to increase sales of a certain product to wanting to drive more traffic to your website. Whatever your aims are though, it’s important to make sure they are achievable and realistic.
- Build a plan – After looking at why you’re creating the video, it’s good to look at how you’re going to achieve those aims. This includes looking at how you’re going to target your audience, how you’re going to use your budget and how you’re going to put the video together piece by piece.
- Production brief – On the back of you building your plan, we will create a brief that we can refer back to during the whole video creating process. This will detail your aims, your budget, how you’re going to achieve your goals. Basically, the brief will list everything you’ve discussed in the previous 2 stages.
- Concept ideas – This is where we start getting creative either on our own or with your input, depending on how hands on you want to be with your video. This is where some sort of creative concept for the video is moulded together. We will make sure the video stands out from the crowd whilst also making sure it makes sense to your audience.
- Write the script – Once the concept has been established, the next step is to write a script. An expert is needed at this point as it’s a much tougher job than people realise. It’s all about making sure it sounds natural when read out loud whilst also making sure key brand info is conveyed without it appearing forced.
- Storyboard – After the script has been written, it’s time to make it visual. Through creating a storyboard you’ll get an idea of how the video is going to look, after seeing how it’s going to sound through the script writing process.
- Schedule filming – This stage includes organising a time and location that works for the director, the actors, the runners, and everyone else who is involved with the shooting of the video. It also gives us the opportunity to sort out a plan for all possible eventualities including bad weather, hazards, and other risk assessment issues.
- Film – Finally, it’s time to actually shoot the video. Everything that’s gone before this has led to this moment so by rights everything should go smoothly. The important thing when filming is to make sure you have as much footage as possible rather than leaving yourself short, and we absolutely guarantee that.
- Editing – Once you’ve finished filming, it’s time to edit. This is a difficult task and can be very time consuming but it’s worth it when you end up with the final cut. We will edit the video to however long you want it but we recommend something around the 2-minute mark as anything longer than that can result in people turning off halfway through. We will make sure that, after the edit, the video makes sense and follows the storyboard and plans you made.
- Graphics – You can then think about adding special effects to your video to help make it more visually appealing to your audience. This includes certain characters being added to the background or graphs, charts and tables being super imposed on to the video to provide the audience with more information, if it makes sense to add such things.
- Audio – After the graphics have been added you can then think about any audio that you want adding to the video. It’s important that any music you do want adding is relevant to what’s going on in the video and captures the correct tone. Some videos won’t need any additional audio to what was captured during the filming stage. In some videos, it will be worth adding a voiceover, but for a live action one, where real actors are used, there is usually no need.
- Format – After all the above is complete and you’re happy with the final cut we can then get on with formatting it to the right size. For Social Media use we’d compress the file, however for YouTube we’d perhaps create a HD version.
- Publish – Once that’s all sorted, it’s time to publish the video for everyone in the world to see. It’s important to push the video out on platforms where your target audience are going to be and to use key words to promote the video. Paying for adverts in cinemas and on television is an expensive but effective way to get your video noticed.
- Analyse – The final step links all the way back to the first step. This is where we will analyse whether the video is providing you with the results that you set out to achieve right at the very start. There’s a variety of measuring tools that you can use to do this, it’s just important you give the video enough time to reach your desired targets before writing it off as a failure.
Best 11 Steps to Creating Video Animation
How to make Animated videos are a visual and interactive way of conveying your message. They get to the point in a quicker and more effective way than words do and are often memorable due to the fact they often come with popular animated characters.
- Plan – Just like with live action videos, you must start by setting out a plan. You need to set your target audience, budget, deadline and decide what you’re looking to achieve through the video. You also need to detail how you’re planning on achieving your targets before going ahead to the next stage.
- Concept – The next stage is to come up with a concept for the video. This can either be done by yourself or ourselves based on your plan. The concept should be interesting, out of the box yet still relevant to your brand and simple to understand. You must clarify where you want the video to appear and how you’ll use it. Naturally, a HD video would be wasted on a mobile device, but a standard definition video wouldn’t be good enough to be broadcasted on television. So, a lot depends on where you’re planning on putting the video in terms of picking the right size, format and resolution.
- Script – Once the concept has been established, the next step is to write a script. An expert is needed at this point as it’s a much tougher job than people realise. It’s all about making sure it sounds natural when read out loud whilst also making sure key brand info is conveyed without it appearing forced.
- Storyboard – After the script has been finalised it’s time to make it visual. This is more important than it is with live action films as one of the main reasons why companies choose to do animated videos is because of the visual benefits.
- Animatics – This is the stage where the storyboard is enhanced and semi brought to life. Whereas the storyboard is a static visualisation of the video, this is a rough copy of how each scene is going to look when animated. It must be stressed that it isn’t a full representation of the end product, but it will give you an idea of how it’s going to look when finished, should you be happy with it. It also gives you the opportunity to alter scenes you don’t like.
- Voice over – This is usually an important stage when it comes to animated videos with many animated characters not being there to speak but to demonstrate. In terms of what the voice over is meant to detail, well that’s entirely dependent on what the aim of the video is. If it’s to educate people about your brand then the voiceover will detail key info about your brand but it must be said that not all animated videos have that aim and we are open to all types.
- Animation – Depending on how long you want the video to be, this stage can take a long time, however that is to be expected as it’s the key component of the whole process. The industry average for a 30 second video is 1 month which tells you all you need to know but, at One Agency Digital, we are quicker than the average so could turn the video over quicker than that. You can either create a 2D animation or a 3D animation, again completely dependent on how you want the video to look.
- Sound effects – Animated videos can use a number of different sound effects to make the final cut as interesting and exciting as possible. Just like any video, though, it’s important to make sure any sound effects and music are related to the video and don’t take away the key messages from the video.
- Rendering – Rendering is the automatic process of generating photorealistic or non-photorealistic images from a 2D or 3D model by means of computer programs. This is basically the stage where a software will take everything you’ve animated and turn them in to images for you to then combine together to create the final cut. Rendering makes it possible for you to view your animation on video players as opposed to just on the programme it was created on. This is obviously something that is extremely important for when the animation goes live.
- Compositing – This is where all the rendered, animated videos are combined together to give you your final animated video. This involves combining the rendered animation, special effects, graphics and the background to make one final piece. Essentially, this is the final piece of the jigsaw.
- Publishing and analytics– Now the video is complete you can publish it across the mediums that you decided on at the start of the process. After, the video has been on the market for a reasonable amount of time you can begin tracking its performance to see if it’s achieving the results you wanted.
Top 9 Steps to Creating Whiteboard Videos
It’s worth noting that there are a lot of similarities between this whiteboard process and the one for animated videos, due to the fact whiteboard videos are a form of animation. However, keep an eye out for a couple of differences
- Plan – It’ll come as no surprise that you have to start by setting out a plan. You need to set your target audience, budget, deadline and decide what you’re looking to achieve through the video. You also need to detail how you’re planning on achieving your targets before going ahead to the next stage.
- Concept – This is where there is a slight difference from the standard animation process. Due to the fact a whiteboard video is a lot more specific, the concept is essentially already made for you. It’s going to be a pen on a screen drawing a number of pictures that are going to be merged together to make an animation. The only concept you have to come up with is what the pen is going to be drawing.
- Script – The script for a whiteboard video is generally going to be what the voiceover artist is going to be saying as the pictures are being drawn or, if you don’t go down the voiceover route, what the text on the whiteboard is going to read. The script is going to be like that of a standard explaining video, with the aim of the video to help customers out through the medium of images on a whiteboard. It’s important not to make it too wordy and for it to link with the images.
- Storyboard – The storyboard for whiteboard videos is going to be based on whatever the script is, meaning that that every sentence in the script needs to have visual capabilities. It’s important for the storyboard to be as impressive as possible because one of the reasons why companies want these sorts of videos created is because of how visual and engaging they are.
- Illustration – Once we’ve created a storyboard with rough drawings detailing how each image is going to link the next, it’s time to illustrate the whole thing. This can take a while to get everything absolutely spot on in terms of details and dimensions. With every image needing to be connected, it’s best to work out the exact size that each image needs to be to make sure it all matches up once completed.
- Animation – Once all the images have been drawn and you’ve approved them all we will then get on with animating them and bringing the images to life. We will make sure that the animations make sense alongside the script and that it all fits together perfectly. Once completed we will send it to you to check that you are okay with it and then we will make any amendments you suggest, should they make sense.
- Voiceover – This can either be done after the animation stage or alongside it. To us, it makes sense to do it at the same time as the animation as you can then match up the voice with the animations whilst doing it rather than going back and forth. If you do it afterwards you run the risk of the voice overs not matching well with the animations
- Sound – With a whiteboard video, it’s always worth adding some music as background noise throughout the video. However, we will make sure that the music doesn’t overshadow the voiceover as at the end of the day the voiceover is what’s going to sell your brand or product to viewers. Sound effects are also a possibility as an addition to whiteboard videos.
- Review and publish – Once all the above stages have been completed we will then convert the file in to whatever format you want and then send it for you to review. If you like the first copy then we will then publish it in areas of your choice, if you don’t then we will make any necessary changes and then publish.
Film Production & Video Growth over the next 5 years to 2021 Video is the largest advertising revenue growth at 17% PA
How Has YouTube And Other Online Video Channels Influenced The Way We Watch TV
Web 20 technologies such as online video have transformed themselves as a standard channel for instant communication, online marketing, and knowledge sharing
Over the last decade online video has rapidly metamorphosed not only as a prudent marketing tool but it has also transpired as a common method utilized in communication and sharing of information
In return this has led into unprecedented growth of online tv channels whereby Iconic players such as YouTube are today being ranked as one of the most powerful search engines Because each and every individual is using the internet, online video sites are common and they have now begun to influence this very Internet audience in one way or another
Below are some of the ways online video sharing sites are influencing audiences
Ability to watch customized content not available with mainstream television shows
Online video sharing websites provide users
with on demand content which otherwise would not have been very easy to broadcast using conventional television channels Users can subscribe to niche channels and watch any program on demand free of charge
Doubles as an education tool
Online videos also act as educational portals that enable individuals acquire knowledge from different sectors With online videos, it is possible for a let’s say a medical student who missed his lessons on “liver functions” to go directly to these online video sharing sites and search for information using the keyword “liver functions” and shortly the student will be presented with an array of videos from different sources
Focus on user engagement
online tv has enabled users to take advantage of immediate feedback, this is something very difficult to achieve with today’s television broadcast When the online video channel expands its user base they can utilize usergenerated feedback, and if there is a push for missing items, the online channel will consider adding that very item into its arsenal of online television programs With direct engagement it is also possible to answer channel viewers directly whenever they have any query pertaining to certain online tv programming
If you are going to create a YouTube Video here are
TOP TIPS to optimize for Fast Ranking
YouTube Optimizing to Gain Traffic
- Create Youtube videos at least 9-10 mins in length
- So their total watch time which is classed as audience retention time is as long as poss
- Grab their attention so the total minutes watched are as much as possible
- First 10 seconds Grab their attention 100% with
- Why they should keep watching ,
- What’s in it for them ,
- What do they get out of it ,
- Why should they keep watching
- Quick intro ( what’s the video about )
- Quick Outro ( always look professional and you can push your brand as well )
- Title & Description -Script ( 1 Kw in the Title and 2 in the Description)
- Thumbnail ( the image you see before you play the video ) -make it eye catching
- Paragraph Snippet – Grab their attention
- Ask them direct to – Subscribe to YOUR youtube channel
- Also Push – User interaction signals – likes – shares – comments
“Attention Grabbing words & Keywords to Use”
20 Single Words
below to use in not only in Title & Description -Script but also the main video body
Free, because, instantly, new best, news, reviews, top, guide, information, community, works well, step by step, right now, simple, today, quick, easy, today, fast, works, quickly,
48 Further Power Words via bufferapp
Improve, Trust, Immediately, Discover, Profit, Learn, Know, Understand, Powerful, Best, Win, Hot, Special, More, Bonus, Exclusive, Extra, You, Free, Health, Guarantee, New, Proven, Safety, Money, Now, Today, Results, Protect, Help, Easy, Amazing, Latest, Extraordinary, How to, Worst, Ultimate, Hot, First, Big, Anniversary, Premiere, Basic, Complete, Save, Plus, Create
20 most influential words, via David Ogilvy use these in Headlines, bullet points, subject lines
Suddenly, Now, Announcing, Introducing, Improvement, Amazing, Sensational, Remarkable, Revolutionary, Startling, Miracle, Magic, Offer, Quick, Easy, Wanted, Challenge, Compare, Bargain, Hurry
9 Scarcity Words / phrases via bufferapp
- Limited offer,
- Supplies running out,
- Get them while they last,
- Sale ends soon,
- Today only.
- Only 10 available,
- Only 3 left,
- Only available here,
- Double the offer in the next hour only
12 phrases that imply Exclusivity via bufferapp
- Members only,
- Login required,
- Class full,
- Membership now closed,
- Ask for an invitation,
- Apply to be one of our beta testers,
- Exclusive offers,
- Become an insider,
- Be one of the few,
- Get it before everybody else,
- Be the first to hear about it,
- Only available to subscribers
20 Create Curiosity Words via smartblogger
- Behind the Scenes
- Black Market
- Don’t miss out
“Longer Attention Grabbing Sentences to Use”
8 Sticky Attention Grabbing Action Words via Backlinko
- How can you actually use this !
- The Very best part is
- Why does this matter
- Here’s the deal
- But there’s a catch
- And That’s not all
- This is the Bottom line
- We Cant entherize that enough
Film Production to review and add to
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