We live in extraordinary times, which call for extraordinary measures. Since the onset of COVID-19, it has been a tough going for many businesses, especially in terms of continuity.
However, that doesn’t mean that there aren’t strategies that you can employ to grow your business despite the tough times. To have 100% assurance of complete customer retention, as a business owner, you will have to adapt new plans to up your business. In this article, we will review different ways that can help you if you struggle to manage your business during this period.
1. Take Up a bit of Blogging for your Business
People spend most of their time looking for interesting literature that will fit their interests. As an entrepreneur, you need to have the capability to know how to blog so that you can write pieces of literature that will benefit your niche.
Though people fear giving too much information about their businesses, you can use the best tactical way of a question and answer session. It helps provide a platform to hold a good conversation on building a good business portfolio and increasing revenue.
There are numerous ways to earn money through blogging such as affiliate marketing, banner advertisements, guest posting, sell sponsored blog posts, get paid to write reviews – the possibilities are endless! Blogging is a great way to earn money whilst also increase brand awareness of your business.
If you are reading this and thinking “I’m not a great writer, no one will read it” then why not hire a freelance copywriter to edit your work for you? There are many places to find these such as UpWork, Fiver or CopyChief. Don’t let any obstacles get in the way of your success.
2. Ensure Strong Social Media Presence
Billions of people in the world use social media today to express their ideas and look for connections on how to start businesses. Most of these users spend at least an hour on the internet.
Its important to capitalise on these users by advertising yourself to them to have customer support. Basically, it is a non-negotiable technique that helps promote your digital brand and for you to stay ahead of other competitors.
Using the platform is free and effortless. Make sure as a business owner, you provide your targeted audience with an attractive offer and set of goals that the business has. Be authentic and honest about the information that you give. After doing this, relax and see the magic happening and grow your business exponentially.
There are a number of things you can do to optimise your chances of growing your social media platform such as:
- Optimise your bio: Clearly explain to your audience what value you are adding, the sort of content they can expect to see from you and a link to your website to drive traffic
- Hashtags: A great way to increase the chances of people seeing your content is through hashtags. Look at competitors or leaders in your field and utilise these hashtags within your posts. A great method is to have 3 or 4 different hashtag groups that you are including intermittently within your feed.
- Follow your niche: Another way to leverage your social media accounts is by following not only people but also hashtags within your niche. This will help to reach an even wider audience.
3. Improve on Email Marketing
Email marketing is still considered one of the most effective marketing strategies and used by 9/10 marketers to distribute content organically. over 200 billion emails are sent and received each day and this number is only getting higher, so if you thought email marketing was dead, think again.
Emails provide huge support for boosting the awareness of an enterprise. Automated messages can be sent to the target a
udience who have access to your email address. Through conducting Google searches, you can get a form of “lead magnet” that will help give people some information about your business.
Several advantages come when using this type of strategy. They include:
- Low cost on marketing
- Global outreach
- Easy to get an account, track and optimise results
Tip: A great way to get people to sign up to your newsletter is by offering something for free in exchange for a newsletter sign up. For example if you are a Digital Marketing Agency you could offer a free E-Book on how to increase sales. In order for people to access this, they have to sign up to the newsletter.
4. Offer Free Consultations
Although it may seem counteractive offering something for free when your aim is to increase sales, it provides a great opportunity to connect one-to-one with potential clients. It allows you to build a personal connection and demonstrate what value you can offer.
Video tutorials have a significant role in boosting a business. They provide a platform for face to face conversations on how customers can have access to your enterprise. Due to the quarantine protocols that have been set place during COVID-19 period, free consultations have made businesses not lose clients.
YouTube also helps in having marketing campaigns that provide consulting periods. Create videos of around 30 minutes to an hour showing all the products and services your company has and also have conversations with people interested.
5.Look for Business Partnerships
This strategy is important for the small business owners who need support to help grow their business. Exploring for already established competitors and seeking support from them will allow you to have financial assistance.
During negotiations of a partnership, it’s important to come up with a deal that will be mutually beneficial to both parties. Taking a partnership as an option will provide an effective work team effort that is profitable.
6. Using CRM to Track Leads
CRM, which stands for Customer Relationship Management, helps in tracking the success of a company. It shows the relation between the customer and the business and the level of satisfaction they get with your company.
There are software that provide these services and can prove to be effective in a number of fields. Keeping track of how the company services the customers will show the areas that need some improvement.
7. Access to LinkedIn
Do you want to be professional in your niche? Having an account at LinkedIn will help you create a profile for your qualifications. The platform allows you to introduce your business and helps to provide links with people interested in your expertise.
To get started, make sure you are following people in your field, these could be your competitors employees, leaders or businesses in your field. The aim is to network with as many relevant individuals as possible as this will create huge leverage for your business.
Although it may not be easy to stay on top of the business game, you can be better in the field through taking the drastic measures to promote your digital brand. The above strategies will help you in making marketing campaigns and increase revenue to have a profitable business.
Achieve the goals you have for your company by making an effort to do things differently. It can be a challenging process, but with discipline and enough patience, dreams can be attainable.
Let us know your thoughts below and if you have any other growth strategies we haven’t mentioned – we’d love to hear all about it!